Strategy
/
VIsual Identity
/
Wild North Guides
(
1
)
/ About the project
Founded by two kick-ass women, Wild North Guides wanted to get serious about how to translate their rugged years of trail-guiding, trip-leading, and cold-plunging adventure to city dwellers and newcomers across the country.
Montana is the mythical home of the west (and continues to be thanks to Kevin…er, I mean John Dutton) and incorporating the colors of the land, the visual territory of topo maps, and the messaging of disconnecting and re-discovering is how to make an already mythic place even more enticing. Plenty of people want to see the west, but this re-brand for WNG will help you feel it.
/ client
Wild North Guides
/ year
2025
/ Services Provided
Visual Identity
Strategy
Marketing Collateral
/ role
Creative Direction
Design
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