Strategy

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VIsual Identity

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Wild North Guides

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1

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/ About the project

Founded by two kick-ass women, Wild North Guides wanted to get serious about how to translate their rugged years of trail-guiding, trip-leading, and cold-plunging adventure to city dwellers and newcomers across the country.

Montana is the mythical home of the west (and continues to be thanks to Kevin…er, I mean John Dutton) and incorporating the colors of the land, the visual territory of topo maps, and the messaging of disconnecting and re-discovering is how to make an already mythic place even more enticing. Plenty of people want to see the west, but this re-brand for WNG will help you feel it.


/ client

Wild North Guides

/ year

2025

/ Services Provided

Visual Identity

Strategy

Marketing Collateral

/ role

Creative Direction

Design

OTHER

PROJECTS

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